For the coach ready to scale—without constantly launching or chasing leads.
Package, Position & Sell Your Offer—With Messaging & Copy That Make It an Easy Yes.
Expert coaching + custom AI-powered tools to refine your offer, master your message, and create copy that attracts the right people—so you can sell more without working more.
You know your work gets results. And delivers real transformation — But something isn’t working.
Whether you…
Are stuck tweaking your sales page, emails, and messaging—without knowing what actually moves people to buy.
Have launched (or tried to), but barely anyone bought—and you’re wondering what went wrong.
Keep attracting “interested” people, but when it’s time to buy, they ghost you.
Know your offer is valuable—but you’re tired of trying to convince people to buy and then second-guessing if it’s really what they want.
Feel like you’re throwing spaghetti at the wall with your content, hoping something finally clicks.
Wish you had a clear plan to follow so you’re not wasting time wondering, “What do I do next?”
Well, my friend, let’s just say you’re not alone.
And you’re in exactly the right place.
If you’re ready to create a community that attracts the right people, feels aligned with your vision, and gives you the freedom to show up in a way that works for you.
THIS could be the very thing you need (& deserve).
Imagine…
A clear, scalable growth strategy—so you know exactly how to structure, position, and sell your offer without second-guessing every decision.
Messaging that finally clicks—so the right people see themselves in your words, instantly resonate, and actually take action.
Strategies that make growth easier. More qualified leads flowing in (without you having to chase them), a growing community, and your offers are being met with a “heck yes, I’m in!”
You’ll be able to grow intentionally and authentically in a way that actually works for YOU—with hands-on support, not just generic templates that aren’t in your voice, strategies that don’t work for you, or worst of all waste tons of time on trial and error tactics.
Most importantly, you have more time to focus on the parts of your business you actually love—like coaching, connecting, and serving.
Offers that sell themselves—because your messaging is crystal clear, and people see the value before you even get on a call.
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Kelly Calkins
Working with Hailey has been incredibly helpful. She captures my 'voice' perfectly and creates powerful copy. When Hailey does my copy I don't have to worry if it is going to land well and convert or not. We rebranded our website and Hailey did all the copy; she did a phenomenal job! I am beyond pleased with how clearly and effectively she captured our hearts, mission, vision, personal stories, and services. She is an amazing partner to have on your team!
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Amy Wall
ENERGETIC BEAUTY HEALER + FOUNDER OF SKINTESSA
I kept hiring coaches, searching for the right strategy, the perfect timing, and the words that would truly resonate. It wasn’t until I worked with Hailey that I found exactly what I was looking for. She brought all the pieces together—nailing the strategy, crafting the right emails, and ensuring everything flowed perfectly. Hailey delivered what I had been seeking for so long, and I couldn't be more grateful.
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Jackie Bernardi
MIXED MEDIA ART EDUCATOR
After signing up with several copywriters, Hailey's first email blew me out of the water. It was as if she had known me for years. The decision to hire Hailey was automatic.
We didn't start small. Hailey wrote ALL the copy for my new website, the complete launch sequence, and so much more for two workshop events and a membership community!
The first event launch sequence converted 19% of my audience - that's 500 people for my first-ever live event!
Working with Hailey is not just a joy; it's a partnership. Simply said, hiring Hailey is a smart business decision. -
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Kelli Cook
FOUNDER/OWNER OF THE YOGA PLANT AND FAMILY NURSE PRACTITIONER
I have had the pleasure of working with Hailey on multiple projects and she has always been crucial in assisting me in an open-minded and thought- provoking way that really leads to great outcomes! She takes my ideas and offers her professional insights. Something I love about Hailey’s way of doing things is that she is knowledgeable and experienced, yet respectful and understanding that each person has their own desires or way of writing and doing business and she helps that uniqueness shine through. I feel confident that Hailey consistently offers her clients top notch service and she will be an asset to any individual or business she works with!
starts right here.
Building a community that grows with you:
You don’t have to do this alone—or waste time testing strategies that don’t fit.
I will tell you, there’s work upfront—but it’s the kind that continues to pay you.
When you get your messaging, positioning, and strategy right now, you’re not just setting up another offer—you’re building something that works for you long-term.
No more starting from scratch every time you want to grow. Just small, simple tweaks that keep your program evolving as you do.
Your community is your fuel to more impact, income, and freedom.
Hi, I’m Hailey.
I help ambitious women like you turn your expertise into a thriving, engaged community—one that grows with you and works for you.
Because when your message is clear and your words do the heavy lifting…
People instantly understand what you do and why it matters.
Selling feels natural—not like you’re constantly trying to convince people.
And growth happens in a way that’s sustainable and aligned with how you want to show up.
The best part? You don’t have to do it alone—or struggle to find the right words.
You just need the right people in your corner. And I’m here to help every step of the way.
I can’t wait to support you.
XO,
Introducing…
Profitable Community Accelerator
Copy, Messaging, and Strategy for Coaches Ready for Growth
A 6-month coaching program designed to help you package, position, and sell your program or community—so the right people say yes, and selling feels simple.
This is NOT just another self-paced online course—it’s personalized coaching, expert feedback, and proven frameworks to:
✔ Clarify & Position your offer so it stands out and makes people say, “I need this.”
✔ Create Messaging & Copy that speaks to the right people and makes joining a no-brainer.
✔ Develop a Strategy to grow your community without burning out or constantly reinventing the wheel.
Hiring Hailey was the best decision I made when it came to my website! Hailey is top-notch at what she does, and hiring her made what I thought was going to be a very stressful undertaking completely stress-free and fun! Hailey takes time to get to know you and has the talent to allow your personality to shine through your copy! It came together even better than I had hoped!
-Amber Cernohous
ULTRA COMMERCIAL REALTY
And you’ll have 6 months access to…
Monthly Group Strategy + Feedback Calls
Get personalized coaching and expert feedback on your messaging, offer positioning, and copy—so you know exactly how to attract and convert the right clients.
Monthly Group Implementation + Q&A Calls
Dedicated time to apply what you’re learning, get your questions answered, and refine your copy with real-time support—so you’re never stuck wondering what to say or how to say it.
Complete Template Suite
Custom AI-powered templates that take the guesswork out of writing—so you can create everything from your emails to your sales page faster, without sounding like everyone else. (And yes, I’m adding new templates every month!)
Self-Paced Modules
Step-by-step frameworks to help you dial in your message, optimize your offer, and create copy that sells—without second-guessing every word.
And because I want you to have even more support, here are a few BONUSES
Monthly Guest Expert Workshops
Learn from industry leaders in sales, marketing, branding, PR, and so much more, who’ll help you refine your strategy and stay ahead of the curve. (Value over $2,000!)
Access The Community Hub
Connect inside our private, members-only space to get real-time support, feedback, and networking between coaching calls. (Value: Priceless!)
There’s More. Ready for VIP-Level Support to Accelerate Your Results?
Upgrade to VIP for more personalized, high-touch support to refine your messaging, position your offer, and confidently launch your community.
In addition to everything I’ve already listed, you’ll also get:
Monthly Personalized Loom Copy Reviews
Get direct feedback on your messaging and copy—so you know it’s clear, compelling, and designed to bring in the right clients. Send over your copy (emails, sales page, etc.), and I’ll personally review it with strategic insights you can apply immediately.
Private Access to Me via Voxer
Need quick feedback, a second opinion, or help getting unstuck? You’ll have direct access to me for 6 months—so you can ask questions, get answers in real-time, and move forward with clarity.
Three 1:1 Private Calls for Strategy + Co-Writing
Throughout the six-month program, we’ll fine-tune your messaging, refine your offer positioning, and co-write key copy together—so you have messaging that feels aligned and copy that actually sells.
With VIP, you won’t waste time wondering if your messaging is working. You’ll have expert eyes on your copy and a clear strategy to attract the right clients with confidence.
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“I felt like we were banging our heads against a brick wall, trying to solve the problem. It was utterly frustrating. You took time to get to know us and our products and clarify our offers. You helped me think about the micro offers that go with the big offer — how to encourage people to sign up and pay in full for the service instead of choosing the payment plan. It unified our language while encouraging our individuality. I'm most impressed by the continuity of thought and clear expression of how we can meet the needs of our clients. I go back to my website all the time to pull copy that I can use in my other projects because it's so clear. Thank you, Hailey"
Jayne Reynolds
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Hailey was an absolute dream to work with. From the moment we connected on our discovery call, I knew she was the perfect fit to help with my copy. Her professionalism, organization, and clarity made her stand out from everyone else. I initially hired Hailey to help with my website, but she did so much more than that. Before we began, I felt scattered, and my ideas weren’t coming together in a cohesive way. I struggled to convey what I really wanted to say. Hailey completely transformed that. She helped me organize my thoughts, pinpoint the key messages I wanted to highlight, and craft a website that attracts the right clients.
Samantha Rigoli
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Working with Hailey has completely transformed my business and personal growth. Having her on my team has allowed me to focus on what truly matters and what drives my business forward. Hailey took the time to deeply understand my values and goals, personally and professionally, and she is exceptional at communicating my message with clarity and impact.
Belinda Egan
You’re not just joining a program—you’re building a business that works for you.
With the right messaging, strategy, and positioning, you’ll create a community that grows with you, attract the right clients with ease, and finally have a scalable offer that doesn’t keep you stuck in constant selling mode.
Your Success Is My Priority
I’m confident the Profitable Community Accelerator will give you the copy, messaging, and strategy you need to grow your community and your business.
From the moment you join, you get access to my proven frameworks, expert coaching, and custom AI-powered tools—designed to support your growth even if you can’t make every live session.
This isn’t just another course to collect dust in your inbox. It’s a program built for action.
When you commit to the work, you’ll walk away with messaging that attracts the right clients, a clear strategy to scale, and a community that grows with you.
For that reason, I don’t offer a money-back guarantee. I believe in these strategies, and I believe in you.
Your success is my priority, and I’m here to support you every step of the way.
Still Wondering If This Is Right for You?
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Growing a paid community is about more than great content—it’s about having clear messaging that connects and systems that make joining an easy “yes” for the right people. This program gives you the tools, templates, and strategies to attract and onboard members seamlessly, helping you grow your community in alignment with your vision while creating consistent, sustainable revenue.
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Absolutely! Paid communities come in many forms, including memberships, masterminds, and group programs. If you’re bringing people together around a shared purpose and they’re paying for access, you’ve built a paid community. This program will help you refine your messaging and systems to make it even more impactful and scalable.
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Absolutely! Whether you’re starting from scratch or looking to grow an existing community, this program helps you lay the right foundation, create messaging that attracts the right members, and build systems that support sustainable growth.
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You don’t need a huge audience to build a thriving paid community. This program teaches you how to connect with the right people and turn them into engaged, paying members—even if your audience is small but mighty. It also helps you to grow your audience in a way that feels aligned with your vision!
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With custom GPTs, done-for-you templates, and automated systems, you’ll save countless hours on messaging and marketing! Plus, self-paced modules help you implement everything on your timeline.
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This program is designed for high-level coaches like you, with self-paced modules and time-saving tools like custom GPTs. These resources streamline the process, letting you build and grow your community without adding extra hours to your schedule.
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Perfect! This program equips your OBM with tools, templates, and frameworks that make implementation seamless. Your team can handle the details while ensuring your voice and vision shine through.
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This isn’t just theory or templates. You’ll receive personalized coaching, access to proprietary tools, and the strategy needed to build a profitable, engaged community. Plus, it’s designed for coaches who are serious about scaling with intention and efficiency.
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Yes! This program helps refine your existing community's messaging and systems to increase engagement, attract high-value members, and ensure scalability. It’s about optimizing what you’ve built and taking it to the next level.
If you’re still scrolling, read this before you go.
I see you. You’ve built something truly impactful—a business that changes lives. And now, you’re feeling the pull to expand your reach and grow your community, to connect with more of the people who need what you have to offer.
You’re ready to go from 1:1 to 1:Many.
But figuring out where to start, what you need, and how to make it happen can feel like a lot.
It’s easy to get stuck in overwhelm or wonder if you’re focusing on the right things.
You want a clear path forward. A way to grow intentionally without wasting time or second-guessing every decision.
That’s exactly why I created the Profitable Community Accelerator. After working with so many incredible coaches, I’ve noticed common challenges:
Messaging that doesn’t fully reflect the leader they’ve become.
Uncertainty around how to grow their community with intention.
A lack of systems to make the process feel doable and sustainable.
This program is designed to take the guesswork out of the process and provide you with the pieces you need to grow your community with clarity and confidence.
I’m a wife, a mama to 4 boys under 8, and I’ve grown a six-figure business while taking Fridays off and working a maximum of 25 hours per week.
But I didn’t do it alone. I invested in myself, learned from others who had already taken this path, and applied their guidance to my own goals.
I understand that your circumstances might be different—your challenges, aspirations, or even the type of community you want to build.
What I do know is that finding the right support can make all the difference. You don’t have to figure out the "how" all by yourself. It’s about finding the "who" to help guide you to your next steps so you can grow in a way that aligns with your bigger vision.
This program is designed to take the guesswork out of the process and provide you with everything you need to grow your community with clarity and confidence.
If this sounds like where you are right now, I’d be honored to support you. Together, we’ll create messaging and systems that feel aligned and effortless, so you can focus on what you love most—coaching, connecting, and making an impact.
I can’t wait to see what you’ll create.
With gratitude,