6 Email Sequences that will Automate and Scale Your Business
As a business owner, you know how important it is to show up for your audience consistently. You understand that showing up consistently can lead to stronger connections, increased credibility, and more sales. However, you also know that showing up online and in your clients' inboxes can be incredibly time-consuming and overwhelming.
That’s where automated email sequences can be your lifesaver! Invest your time and resources upfront, and I promise it will pay off long-term. Automated email sequences allow you to show up, share your story, and build trust with your audience — all while you’re out in the field serving your clients and impacting their lives!
It allows you to be hands-off AND still get in front of your audience, leading them to take the action you want them to take!
You can save time, increase engagement, and ultimately scale your business with the right strategies and email sequences in place. In this blog post, we'll review the six email sequences every business should have.
01. Welcome Sequence
The welcome sequence is the first email series your subscribers receive when they sign up for your list. It aims to make a positive first impression, introduce your brand, and set expectations for what’s to come! I shared all about the importance of a welcome sequence and how to craft one in my last blog. You can find it here!
Here are a few key things to note…
Why is it important?
It sets the tone for your brand voice and personality
It establishes trust with your subscribers
It increases engagement and reduces unsubscribes (People will unsubscribe as you build your list — it’s inevitable — but don’t take it personally it just means they’re not your people)
Tips for creating a successful welcome sequence:
Personalize the message by using the subscriber's name
Use self-segmenting techniques
Include a clear call to action that encourages engagement
Provide value through educational content or your best free resources
Share who you are and ask them to share about who they are! The more you know your audience, the better you’ll be able to serve them.
02. Re-Engagement Sequence
The re-engagement sequence targets subscribers who haven't opened your emails in the last 90 days. This is a great way to re-engage someone who has not interacted with you or your emails in some time. If they don’t engage after this sequence, you’ll likely know they’re no longer interested in being on your list.
Why is it important?
It re-engages subscribers who may have forgotten about you
It helps maintain an email list filled with people excited to hear from you
It can increase conversions by encouraging engagement
Tips for creating a successful re-engagement sequence:
Use the Nine-Word Email (A quick email that asks a simple question that your audience will want to respond too. The key is to make it seem more personal — it’s fresh, conversational, and different than ALL the other emails they’re subscribed to, so it will stand out!)
Use a catchy subject line to grab their attention
Offer a special offer to incentivize engagement
Remind them of the benefits of being a subscriber
Include a clear call to action of what you want them to do next
03. New Client Onboarding Sequence
The New Client Onboarding sequence is for new customers who have just worked with you or bought one of your products. Creating an impeccable client experience is critical to your success as a business owner. You’ll likely hear or find that a large percentage of your customer base is by referral. So, the better experience your customer has, the more likely, they’ll be to refer you to one of their friends!
Why is it important?
It establishes a positive and memorable relationship with your customer
It reduces confusion throughout the project
It increases the likelihood of repeat business
It builds trust
Tips for creating a successful onboarding new client sequence:
Include a welcome message that thanks the customer and what they can expect from the process
Provide a step-by-step guide or video on next steps to working with you
Offer tips or suggestions for how to get the most out of their time working with you
Offer freebies that add value
Include a clear call-to-action for questions and concerns
04. Abandoned Cart Sequence
The abandoned cart sequence is for customers who have added items to their cart but haven't completed the checkout process. Its purpose is to remind them of their abandoned items and encourage them to complete the purchase. This can be the same in a service-based business if you offer online courses, templates, ebooks, etc.! You may also cue this sequence if you’ve been conversing with a potential client, and they ghosted you (which will happen!)
Why is it important?
It reminds clients to come back to something they were eyeing up or thinking about and why they should purchase it
It can increase customer loyalty by offering a personalized experience
Tips for creating a successful abandoned cart sequence:
Use a sense of urgency in your messaging
Send a special offer to incentivize purchase
Include a clear call-to-action to complete the purchase
05. Repeat Customers and Referral Sequence
The repeat customers and referral sequence target customers who have already made a purchase from you. This is a great way to encourage repeat business and referrals.
Why is it important?
It increases customer lifetime value by encouraging repeat purchases
It can expand your customer base through referrals
It builds a loyal customer base
Tips for creating successful repeat customers and referral sequences:
Offer personalized recommendations or upsells based on their previous purchase
A great time to ask for feedback and testimonials! Social proof is KEY to enhancing your credibility
Offer a referral partnership to help expand your network
06. Lead Magnet or Opt-In Series
As I am sure, you probably know by now, building and nurturing your list is one of the most important things you can do in your business today! Creating an email sequence that follows your opt-in can be a great way to generate more sales. Much like your welcome sequence, this will give them an idea of who you are, what you offer, and how you’ll show up for them.
But, this lead magnet or opt-in will most likely be closely related to one of your offers. The opt-in’s purpose is to get just enough value and see what it’s like working with you, yet it won’t provide all the answers, so they’ll come to you to do the rest!
Why is it important?
Nurtures your leads and builds credibility from the beginning
Increases engagement
Saves you time
Boosts conversions
Tips for creating a successful opt-in campaign
The first email should welcome them to the family! And include the link to download!
Encourage them to move your name from the “promotions” tab to inbox so your emails don’t get lost
Include social proof from your past clients, real success stories
Lead them to your offer closely related to the opt-in
Overall, creating automated email sequences will help build trust, and credibility, increase the customer experience, save you loads of time, AND help you convert more leads into paying customers!
In the comments below, let me know what sequences you have in place. What’s working? What’s not working?
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