Marketing & Messaging Musts for Your Next Launch
If you plan to launch a new program, online course, or membership, this podcast is for you! I recently had the privilege to sit down and talk with Hailey Rowe, an expert in helping Health & Life Coaches make more income and impact online.
We discuss the importance of having the right offer in front of the right audience, wrapped up in the right messaging, and how it can make huge shifts in your business.
In this podcast episode, you’ll learn:
How to get the right offer in front of the right audience
How to niche down in your marketing so your message stands out
Ways to use social proof in your business to build trust and authority
How to gather market research and your audience’s feedback regarding what message is “in demand” so you don’t feel like you’re throwing spaghetti at the wall and hoping it sticks!
Learning how to include more connection points in your messaging to engage with your audience
How to prevent confusion in your marketing
Sales page do’s and dont’s so that you can make sales while you sleep
Quotes from this episode include:
02:41: “It’s all about the right offer in front of the right audience.” –Hailey Krajewski
05:15: “So I think the number one thing that I say to those starting out, if you don’t know the transformation, or you don’t know what your client really wants, ask them.” -Hailey Krajewski
07:51: “One of the other things that I think is so important when you are looking for the right offer and your messaging is, how are you different from everyone else? How is your offer different?” -Hailey Krajewski
13:09: “If you’re never hitting on the big pain points, or the reasons why they haven’t taken action already, and what’s going on as far as their fears and concerns and hesitations, then they’re definitely going to stay in the mindset of that’s not for me, or I’m not interested.” -Hailey Rowe
You can watch or listen to the full episode by clicking on one of the links below!