FOUR Types of Subject Lines to Get Your Emails Opened!
Did you know that for every $1 spent on email marketing, the average ROI is $42?
That's an incredible return on investment that's hard to ignore. Plus, email marketing is a powerful way to build relationships with your subscribers and keep them engaged with your brand. The more value you can provide them, the more likely they'll be to hit 'buy now' when you're ready to sell your offer!
But it's not just about the numbers. Email marketing is also a great way to showcase your brand voice and personality and build relationships with your audience.
Your words are powerful, and the more you can connect with your audience on a deeper level, infusing emotion, education, and storytelling, the more successful you'll be.
In this post, I’ll dive deeper into the importance of subject lines, specific types of subject lines you should be using, and more tips on creating subject lines that get clicks!
There’s not a lot worse than spending your valuable time and pouring your heart into your email newsletter only for no one to open it.
Unlike social media, where algorithms can limit the reach of your content, emails land directly in your subscribers' inboxes, making it more likely they'll see your message. Plus, your subscribers have already expressed interest in your brand by subscribing, so they're more likely to engage with your content.
Four types of subject lines you should be using.
Your subject line is the first impression you make on your subscribers, and it can make or break the success of your email campaign.
It's the first thing your subscribers see, and it's the deciding factor on whether they open your email or not. You don't want to put all that time and strategy into your email ONLY to have no one see what's inside.
Curiosity-Based: Humans are curious creatures. When you create an open loop in your subject line, your reader will naturally want to open the email to close the thought loop and get the answer. This uses the emotional side of the brain.
The Secrets Out! {Details Inside}
Do THIS to fuel higher profits
Numbers-Based: For those more swayed by logic, facts, and figures, using numbers in your email is a great way to capture their attention.
4 Things Every Successful Business Owner Needs
3 Ways You can Save Time and Boost Productivity
Negatives: Using negatives in your subject line is another way of building curiosity. For example...
Do you make these mistakes in your business?
You missed it!
Why ________ won't fix your business.
This offer is NOT right for you if...
Shock-Based: Before using shock-based email subject lines, you want to know your audience well. This strategy works well for some and not for others based on their audience. Shock-based subject lines create a pattern interrupt and they also create curiosity which goes back to number one!
If you use this, make sure to give the context for the headline within the first or second paragraph of the email so you don't leave them hanging for too long.
A trip to the ER…
Who do you think you are?
I can NOT believe THIS happened!
I failed.
Unlike social media, where algorithms can limit the reach of your content, emails land directly in your subscribers' inboxes, making it more likely they'll see your message. Plus, your subscribers have already expressed interest in your brand by subscribing, so they're more likely to engage with your content.
As you’re building your list of subscribers interested in your brand and your offers, you’ll want to make sure you’re segmenting your list based on your subscribers' interests. Most likely, not everyone is going to be interested in the same offer, so an effective strategy is to segment your list and send specific offer content to those who have expressed interest in that particular offer. This will help you further personalize your emails, thereby increasing your conversion rate!
Here are a few more tips for creating compelling subject lines.
Keep it short and sweet: Aim for 9 words or less so your subject line doesn't get cut off on mobile devices.
Here’s a great FREE tool you can use to see how your emails will look in an inbox, pending the device they are using! 81% of emails are opened on mobile!
https://www.emailtooltester.com/en/email-subject-lines-tester/
Personalize it: Use your subscribers' names or other personal information to make your subject line more relevant and engaging.
Use action-oriented language: Words like "Discover," "Learn," and "Join" can encourage your subscribers to take action.
Create a sense of urgency: Limited-time offers or deadlines can create a sense of urgency and encourage your subscribers to act quickly.
Test: Use A/B testing to try out different subject lines and see which ones perform best for each specific audience. This will help you gather data and improve over time!
Overall, email marketing is a powerful tool for building relationships with your audience and generating leads. By focusing on crafting click-worthy subject lines, you can ensure your emails get opened and your message gets heard.
So next time you think, "I'll just get to it next week (like I have totally done!)" Remember, email marketing is a valuable tool that can help you connect and scale your business.
Don't underestimate its power.
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